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33

General Information

Corporate Management

Financial Information

In the coming period, A&T Bank aims to expand the customer

base in line with its core strategy of achieving profitable growth.

This way, the Bank will be able to offer better and more effective

service to business partners, increase profitability, and also

deepen relationships with customers by creating cross-selling

opportunities through cash management products. The Bank

aims to establish long-term and productive relationships with

corporate clients in its portfolio and capture a bigger share

of their cash flows. To that end, A&T Bank plans to launch

the Customer Relationship Management Program in 2015;

through this program, the Bank will continue to offer solutions

and services to corporate clients in line with their needs.

In 2015, the Bank plans to participate in various domestic and

international events such as trade shows, conferences, summits

and seminars in order to strengthen its brand recognition,

especially among potential clients in the corporate and

commercial segment.

In relation to trade transactions, the main strategy of A&T Bank

will be to sustain and even increase its regional strength by

virtue of its long lasting experience and broad correspondent

network in the MENA Region. In Turkey, the Bank will increase

its market share in corporate and commercial banking segment

with the aim of broadening its customer base as well as offering

services to larger scale SMEs especially through its branches

out of Istanbul and Ankara.

A&T Bank will continue efforts to add technology-based as

well as traditional banking offerings to its product portfolio. By

launching tax office, social security institution, invoice payment

project in 2015 and offering these services via Internet Banking,

A&T Bank will take another important step toward perfecting

the customer experience.

Strengthened by the local and global experience and expertise

of its powerful shareholders, A&T Bank plans to continue

developing partnerships and increasing the business volume

between clients in its portfolio and companies operating in

Turkey’s most dynamic sectors.