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A&T BANK ANNUAL REPORT 2014
Sales and Marketing
In 2014, A&T Bank made significant progress
toward becoming a more customer-oriented bank.
In 2014, providing its customers with corporate and commercial
banking products via its seven branches, A&T Bank diversified
its existing product and service range with a customer-focused
viewpoint and broadened its client base especially in Turkey by
attaching more importance to sales activities.
A&T Bank initiated new strategies to develop alternative
markets in 2014, also worked to acquire new customers in
order to further strengthen brand recognition and perception.
The Bank, which has supported the real sector for more than
37 years by considering its clients as business partners, is seen
as both a pioneer in foreign trade with the MENA Region, and a
competitive in domestic activities. In 2014, A&T Bank continued
to facilitate new business opportunities that have emerged in
the MENA Region.
Following the completion of infrastructural arrangements
in relation to processes and technological systems, which
will accelerate sales and marketing activities, A&T Bank has
become a more customer-oriented organization. Moreover,
the Bank acquired new customers and enhanced its customer
network.
During the year, A&T Bank repeated the “Customer Satisfaction
Survey,” initially conducted in 2013, to measure customer
satisfaction with separate versions for existing and potential
customers. Thanks to the survey, the Bank was able to
monitor changes in customer satisfaction levels, demands and
expectations.
Another important achievement for A&T Bank in 2014 was the
launch of Internet Banking, a new addition to the Bank’s service
and sales channels.
In 2014, A&T Bank continued to sell the insurance products of
Ziraat Sigorta and Anadolu Sigorta through the Bank’s branch
network. In addition, the synergy created with subsidiary
A&T Leasing significantly contributed to the Group’s overall
profitability.