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15
General Information
Corporate Management
Financial Information
• Increasing the Bank’s market share in corporate and
commercial banking segment and expanding the customer
base will be the primary sales and marketing objectives in the
coming year. To that end, A&T Bank will focus on deepening
relationships with existing corporate clients through
product-based marketing and also on capturing a bigger
share of cash flows.
• The primary strategy of the Bank in foreign trade transactions
will be to preserve its regional strength by means of its
experience and widening correspondent bank network in the
North Africa and Middle East.
• The Bank aims to increase cross-selling opportunities by
launching projects to receive tax office, Social Security
Institution and invoice payments and offering these services
via Internet Banking.
• A&T Bank plans to launch a Customer Relationship
Management Program for more effective management of
customer relationships. Through this initiative, the Bank will
continue to offer solutions and services to corporate clients in
line with their needs. The Bank aims to expand the customer
base by 20%with these efforts.
• The Bank plans to transfer all workflows to electronic
environment to increase productivity in its business
processes and reduce transaction times.
• In order to strengthen brand recognition, the Bank plans to
participate in various domestic and international events such
as trade shows, conferences and seminars.
• The investments in technological infrastructure and the
projects boosting operational efficiency will be continued.
• Sound and sustainable growth is also targeted by prioritizing
financial strength and effective risk management.
A&T Bank 2015 Targets
In 2015, A&T Bank plans to transfer all business
workflows to electronic environment.
20%
Targeted Increase
in Customer Base
In 2015, A&T Bank aims
to expand its customer
base by 20%.